I would always like to have the ticket in hand :)
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There's a big difference between fan and customer even though both pay the same.
There's also the social aspect which imo should not be underestimated. A group of us went to the games and it was a social ritual. After I moved away we lost touch and most stopped going. Then I moved to a village in Lancashire and met a Miller from Greasbro and we started going over to games together. Now he's gone and travelling over and back on my own just doesn't appeal so I only go if I'm visiting Rotherham or the team are playing in Lancashire.
I know mate personally I wouldn’t go if it wasn’t for my dad but since he went to Wembley with me last year I’m obligated too. I feel for the fans who didn’t get a ticket I do but no matter what system they put in place you will always get people buying lots of tickets to sell on
And let's not forget that quite recently Premier League Fan of the Year was 79 yo Chinese Granny Liu a fanatical Arsenal fan who had never been to England. For reasons hard to comprehend Arsenal are the most popular league club in China and their most popular national team is Germany.
Rightly or wrongly most clubs look at season ticket holders as a real fan and anyone else as casual supporters. Thats just the way it is.
There may be other schemes etc they take into account but mostly season ticket holders are the ones most looked after.