Looks like this is the first changes we are seeing from our American board members influence.
Doesn't seem to bad an idea to gain extra ticket sales. If you are booking a flight to Aberdeen on Ryanair or such then you will get an option to buy tickets for matches that are on around that time. I presume it will also be available to people booking hotels and that in the city.
https://www.afc.co.uk/2019/12/11/abe...eting-product/