Ok fine, if that's your way.
Unfortunately, purely in terms of what SD offers and forgetting about who owns it, Ghost is right about what it offers.
Even in Newcastle, there are enough folk who don't care enough about NUFC to stop them shopping there.
Wait until he turns HoF into House of sports Fraser direct .. Changing contracts to bring in a raft of low paid zero hours contract jobs .
The man is a disgrace and I wouldn't spend 1p in his tat empire.
The people for whom tat direct is a "godsend" probably includes a fair percentage of his own staff.