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BigSausage's post spelt out exactly my points in far less words.
The main point is that Newcastle United is a big, big club in all of our hearts. The biggest. It is massive in our minds.
But our halcyon days are a waning memory. Whenever I hear fans reminisce and chew the cud over Keegan, Beardsley, Shearer et al, it strikes me as somewhere between being nostalgic - a tear threatens to moisten the eye - and just being downright sad.
When you have to talk in the [distant] past tense to answer a question posed in the present tense, you're struggling.
Convince blockhead Jack Ma or convince Lex-Luthor-looking Jeff Bezos to sp'unk some of their fortune at St James' for a few years and then we can talk about big club. A club needs deep pockets and to spend years emptying those pockets, buying players, investing and building mindshare. The owners have to make modern history not hark back to post-war triumphs and 2nd place finishes.
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Whether you see NUFC as a big club or not probably depends a lot on how old you are.