Common sense says all the windows should be brought into line, but unfortunately common sense never comes into it regarding the EFL clubs. It's all down to Sky, BT and the BBC.
They want to bang the drum and make the new Premier season an 'event' excluding all others. It really dicks me off how much they all seem to disregard as irrelevant fans of other clubs in the build-up to the new season, especially when a lot of those clubs have a bigger fan-base than dine teams in the Premiership.