Difficult to know what's what. We can only speculate.
The price will be there to negotiate if the right buyer is clearly willing...maybe.
We get told time and time again about the sleeping giant. The icon. The big city with one club that is ripe for take off.
And yet people think 350/400 million is too much?
I don't get it.
If it was sold for 100 million and some chancer bought it to literally run as a cash cow or gungho, then people would be up in arms at how the club was sold way beyond its worth.
It's a hard one to fathom.
He wants what he believes the club is worth to him and also to see who's serious about buying it. If nobody does then he'll stay and carry on. And of that's the case then fans need to get onboard with it if they love the club.
He's learned plenty. He's learned how to keep a north east club the size of Newcastle United afloat against the idiocy of transfer fees and wages and for us to have a club that does not pander to the whim of the big boys when they come pilfering our players.
Who wants to spend 120 million on players. It's the start of the death knell for a club like ours to spend money like that to try and keep up with the elites. And if it's not about keeping up with the elites and just keeping up with the rest...we manage that on what we do wheel and deal with. It's just a matter of having a manager who can use what is brought in, in the correct way.
We need one that is capable of doing that.