It's all part of a strategy abart to be announced. The new Head Coach will have been identified and fully consulted as to who we should let go or try to retain. After all you can't imagine a situation at a club where non football people would be making such important decisions. Our new owners are not fools.
The "blips" of appointing Morais and relegation to the Third Division will have been factored in during the takeover period. The promised improved match day experience is already well under way with new hand drying features, repainting of toilet areas and a pizza waggon on the car park. The six million fall in revenue may slow progress down but the strategy will continue. The first phase of the global marketing strategy was seen recently at the prestigious site of Time Square, New York.