From what I read yesterday this isn't the best deal for the Championship and it could cut adrift the 2 leagues beneath.
In effect the bigger clubs could do much better with their own deals. They reckon that the 5 year deal is too long especially with the speed that the media companies are oving. A shorter deal could be better with better offers coming in when Amazon and Netflix get in on the act.
A great move for sky yet not so good for the clubs beneath the Prem.