Just read an article that says around 800 pubs owned by Stonegate will employ a 'dynamic pricing' strategy.
This entails increased prices for a pint during busy periods i.e. weekends. The example quoted describes a 20p surcharge.
It apparently goes towards the extra costs of employing bouncers, extra pot washers, etc??
Is this a 'faux pas' by the company?
Why didn't their marketing team describe this as follows: "standard rates will apply during the busy periods but a 20p discount will apply during the less busy periods??"