As I live in Shrewsbury,I always ring,but as you say going through the options takes forever.
Think they ought to have a dedicated line for pitch enquires,its not rocket science is it.
As to people looking on the O/S,not everyone has internet access,and would it be updated in time?.
Drove from Shrewsbury once,had Radio Sjoke on all the way to Crewe,only for it to be mentioned on air as I was pulling into the ground.,that the match was off.