Challenger Brand my a’rse
Here’s that advert I was talking about
In our Stewart Milne home
We’re always making pasta
Always chasing
Always saying “share”
Always tidying up
Always in the garden
Always Happy
Always puking more likely
Challenger Brand my a’rse
Here’s that advert I was talking about
In our Stewart Milne home
We’re always making pasta
Always chasing
Always saying “share”
Always tidying up
Always in the garden
Always Happy
Always puking more likely
Good Idea, but a few risks and issues: -
1) Sustainably filling Pittodrie with a winning team - We generally never sell out Pittodrie, even when we had a very successful team in the 80's
2) Reduced capacity - I'm sure there would have been times when capacity is reduced as the stands were redeveloped. That could have reduced the revenue. Hearts arguably did very well in building around the old stand and delaying the impact. When there was an impact they managed to use Murrayfield for a number of games. I guess we could have ground shared with one of the Dundee teams for a wee while
3) How long would it have taken to show the same level of nett profit from the increased attendance and increased costs of rewarding a successful team. Given our annual accounts, I'm guessing it would take some time to replace selling Pittodrie
Filling Pittodrie doesn’t really have much to do with the quality on the pitch