Paddy Power are very good at this sort of advertising.
I would think everyone made a few quid out of this promo.
At the end of the day its all about money, thats the sad fact.
The new Arsenal top looks 80s adidas old skool. We should just churn out old skool stuff and dump those ****ing stars.
I avoid the premiership like the plague. Happy enough to indulge in the lower leagues when the mood takes me.