As it was a few years ago when the original rangers went bust and they didn’t stop that happening as they won’t stop it happening in the future either. There is only one thing standing between sevco and bankruptcy and that is the shareholders willingness to continue to fund the losses to try to stop 10 in a row. How much appetite have King and co to pour real money from their own bank account into the bottomless pit? Who knows? For what it’s worth I think they will continue this crazy business model for a while yet but everyone has their limits in how much of their personal fortune they want to chuck away chasing Champions League money.