As a non-smoker I think this is a good idea. However I do understand why people will be affronted by it. What I don't understand quite understand: as a smoker, whilst at the cinema, do you leave halfway through a film to go for a cigarette?

Additionally people regularly comment on here about the cost of going to watch a match - to the smokers of you: how much do you spend on cigarettes/e-cig refills and how many matches could you attend if you cut back (just food for thought)?

Ultimately this appears to be part of a national drive to promote healthier living.