Is this the third major initiative of giving away tickets this season in a bid to attract new support?

I'm happy to stand corrected but Lincoln, Forest Green Rovers and today v Grimsby are the ones that come to mind.

Lincoln was a win after they went down to 10 men, the others were draws. A "no shots on target" is more likely to turn people off rather than on and I can't help wonder if AH's enthusiasm is just as likely to backfire. You'd hope for a crowd of 7,000+ for today without any freebies.

Anybody think that maybe there's an additional pressure on the players that is stifling them?

I'm not complaining that we got a draw but if you're hyping up the marketing then not delivering the product is a lost opportunity and I'm concerned that underlying gates/receipts are going to struggle to meet AH's expectation and may turn out to be counter-productive.