Last sat's game against Barnsley inside the match programme was a large advert printed by Millwall bringing attention to the case of young Hammer Isla Caton 3 who has the same disease as young Bradley Lowery. Her family are raising £200,000 for her to get treatment in New York.

Isla's uncle Steve Taylor said "Millwall fans have been brilliant helping us - a West Ham family. It's incredible."

Our reputation as no one likes us is in jeopardy. Mind you Millwall did win the EFL Family club of the year in 2017.