He's going to play the 'culture, heritage, ethos' card isn't he?
It's his strongest suit, it plays to those fearful of foreign ownership, a trump card for him.
There's obviously summat amiss between the two owners and, it sounds from the commens that, to get a bit of football related stuff in, he's getting his retaliation in early.
The timing is not good and , hopefully, does not stall the upward curve we are on.