Originally Posted by
KerrAvon
Nice balanced link there, animal. Do you use that site a lot? What has 'putting money in charge of social policy' got to do with the allegations against Cambridge Analytica?
I should imagine that your step daughter was, like every other user, not asked to pay to use Facebook. Of course the young lack the sophistication, or perhaps it should be the cynicism, that comes with the passage of time, but isn't it insulting for you to suggest that they couldn't ask themselves how their 'free lunch' was being paid for?
Facebook users give the company two things - time and data. Why shouldn't they at least wonder how the company is turning that into money?
The controversy arises out of the opacity of the use of the data. I suspect that many users worked out that their data was being used to target them with advertising, but not many realised that it was used to target them with political messages.
For all the fuss, I question whether either type of targeting achieved very much. There is certainly evidence to suggest that advertising on FB achieves very little.
I'm fascinated by your knowledge of Labour's digital operation. It's about time someone lifted the lid. Are you categorically stating that they do not use mined data to target social media users? How can you do that?