My thoughts are easily explained. Milne has a huge wealth of cash and could easily just spend his own spare money (while he will have plenty) instead of expecting the clubs fans to provide extra funds for the playing staff budget.
The club are not getting any benefit with him being in the top role. A chairman that lacks ambition will not spend his own cash. He got bailed out before by a wealthy fan and now he is expecting your everyday fan to fund an extra playing staff budget.