Would you sacrifice the naming rights

[ghostrider]

We are playing in the most watched league in the world

Yep, maybe so but we are also playing ALSO-RAN along with 13 other teams, roughly in that so called best league in the world.

A bit of investment in the squad say £70m/£80m

You mean like we did under McClaren?

Get a bit more interest in the club

You mean if we get into Europe?

Invest some more
Sponsors want part of the club and want to pay to be a part of it

Course they do but sponsors also like to go for the elite clubs or the stand out clubs.
Our postcode generally doesn't stand us out as prime material unless we could break the stranglehold of those elites...something that many clubs have and are trying...and sinking for the effort....slowly but surely.

Invest some more
Not spend £50m recoup £80m

Aren't we doing that at times?

We were one of the richest clubs in the world until this regime came in
Didn't get relegated
Tried to win something

We were winning leagues and cups. It's in the past and cannot be used as any yardstick for the NOW.
By all means hope or don't...but pitting one regime against another will bring out the good the bad and the ugly of all of them, for their time and pound for pound ability to effect things.

And ultimately had half the debt this regime has burdened the club with
Interest free or not

This club does not have any real debt that can kill it off. The debt the Hall's had and Shepherd was a club killer.
Two entirely different set ups.

Let's put it into simple terms.
Hall had to sell his shares or risk his personal wealth to flog a dying horse. Shepherd was willing to flog the dying horse with Hall, but not by himself, so sold his shares.
Ashley was the only willing person to take it on and later finding the massive debt for that time.

Now imagine if Ashley done due diligence or simply backed out from the off with Hall.
What would we be doing?