Originally Posted by
tarquinbeech
Some of you seem to have a problem understanding how lower prices might mean increased profits.
I can give you many examples .....but here are a few
20 years ago nobody bought solar panels, the technology was there but it was too expensive....so nobody really bothered buying them and the manufacturers never made a profit....now the price is one-twentieth of what it was, to the point that nuclear and coal power stations are obsolete, cost wise....now there are thousands of solar panel manufacturers all making a healthy profit.
I can extend my argument to many other products where the price is cost-prohibitive and nobody is making a profit....look at Notts as an example....AH comes in and does a load of deals, people get the bug, turnover rises....AH MAKES MORE OF A PROFIT from lower prices....simples....Bradford did this 10 years ago and never looked back
Personally I cannot afford milk more than once a week...it's too damn expensive, which is why I drink beer spiked with tequila....a lot cheaper with twice the buzz.....obviously if the price goes down on milk I might drink more....or use the savings to buy another beer!!......undecided.