Originally Posted by
tarquinbeech
Poppycock.....I was in the brewery trade and Tim Martin never bought any "close to date" stuff off us.....he was selling Youngers Scotch and John Smiths at 99p pint simply because of the vast volumes and discounts that he could attract....I sat down and surveyed our deal with him several times, and we are actually losing money on some of the products....but when you included the NBA and Becks etc, we made an overall profit.
....plus it kept out our competitors......we eventually shoveled the deal over to Ruddles because he kept squeezing our ****y margin....but as a strategy it worked.
He became a multi-millionaire, the same as Derek Mapp after we sold him his first pub, the half-moon at Whitwell....and S&N went from number 5 brewer in the UK to numero Uno in 20 years.....it was a win-win scenario for Wetherspoons, Tom Cobleigh and ultimately Heineken.
Perhaps that might explain to Driller how reduced prices, increased competition and innovation can drive a market forward....exactly why THE CHEAP PRICE OF SOLAR PANELS is driving the market forward exponentially as it replaces coal and nuclear.