Or are we choosing our £1 loaf of bread to find that its actually £4.50 at the check-out..? We're hungry and its payday, so we might pay £2, but £4.50?? So what do we do, pay up or put it back and try somewhere else?
There's lots of mad money getting spent and lots of mad and desperate owners who'll risk it for success. Just because others are happy to chuck it down the bottomless bucket, doesn't mean we have to follow them. I freely acknowledge that there are limits to our 'finding rough diamonds' policy. The 'Value for money' argument in sticking with entirely British players appears to be busted.
Not as easy as it looks, this transfer lark...