If you were buying a company for what you felt was a fair price, and then the previous owner came out in the press and described your offer as "diddly squat", I wonder if that might make you think twice about making that deal.
Just a thought. Either way it seems Hardy was again guilty of counting his chickens... (not his c0ck this time).
It's giving particulars away once we do know the buyer and maybe they would rather not have that known. Maybe they would rather deal with someone who could keep their mouth shut and therefore cool off because they can't trust the seller.
Whatever it was unwise, but then we know that about AH don't we.