Away kit was always going to be July, isn’t it always July?
how many fans buy two shirts every year, not many most only buy one if at all. I'm sure they can do deals with sponsors for 2 years, where they pay in instalments, and have clauses in if we get promoted/relegated.
We do tend to have a sale of stock by easter time to try and clear the current seasons shirts, they will still be in the shop now but how many people are going to buy last years shirts. If they were valid for 2 years, you can keep them at full price for longer, and more people would be likely to buy one if they last 2 years.
Though not sure how this works with a 3rd shirt, suppose it would be home shirt one year, then both away shirts the following year.
It should be even easier now we have different home and away shirt sponsors. The only issue would be if we changed supplier.