This is the company owned by the brothers who are reported to be buying Notts:
https://www.footballradar.com/
As you can see, they take an analytic approach to football analysis and then provide punters with specialised betting advice. As a result of their work, they have access to a **** load of data on players from all over the world.
We are assuming that their interest in Notts stems from the work they do, and that they will take a similar data-driven approach to recruitment and tactics, like Brentford (and that film Moneyball). But who knows.