I can’t remember a time when we had such silence from the club. From the days when we knew nowt about our club apart from what we read in the Friday Chronicle, and then later when we paid £1 a minute for Clubcall has there been such a sustained period of silence.
The latest “Log On” of the fan app details our two internationals, both uninspiring events, and a piece detailing how Elliot Simoes is doing well.
I get the fact that the club are “entrenched” I get the fact that they know we are fed up. Thursday we will be fed with a slick piece from some player ( with a lawyer behind him) begging the fans to back the players, and we are expected to be grateful that the £4.99 we pay to iplayer has delivered this.
After 38 years in supermarket retail, I think I know what the lifetime value of a customer is. Amd a lifetime customer is valuable...... because it’s not just the lifetime customer you upset when you upset them.
It’s what I spend, multiplied by 52 weeks a year Multiplied by a shopping lifetime of hopefully 60 years (from 18 years old)
Multiply that by the four kids I have, all brought up to shop where I shop, the four families they have, and the money they spend over the lifetime, 52 weeks a year, 60 years each family....... The people I encourage to shop there do the same.
It’s a lot of brass.
Now image Mr Conway what Damage can be done by a lifetime customer who decides that the place where I shop is no longer good.
I tell people.....they tell people... My kids tell people.
Because.... Mr Conway, Mr Lee, Mr Bean, Ms Heung.....
You aren’t just dismissing OUR loyalty. You are probably depriving this club of future generations of customers.
Start talking. Start communicating.
Your customers are waiting for comment .
They won’t wait long.
You’ve highlighted this week of the great non league fare available. ( are you trying to drive us away?j.
Shelley FC. is a dog walk from me. Run by competent, communicative people. £4/5 entrance, and shiny New hand driers. Bar, and a 15 mile journey less.
Then I’ll take the grandkids. A generation lost to you Mr Conway.