IBS, yes this one was very distasteful by all accounts, enough in fact to stop the game. You're right in the fact that the media will boost this and there will be some knuckle draggers who will think it's okay to get match abandoned.
If they catch them, 'Jail them!' That will send out a sharp short shock to their system.
http://www.bbc.co.uk/sport/football/50114848