A dozen or so of us replaced our regular Thursday night pint or 2 in the village local with a visit to the bright lights of Brighton and ended up in Weatherspoons. Pint of Ruddles County was £1.39 (and very nice it was too) a bit of a contrast to £4.10 in the local or £5 in many Brighton bars. Unsurprisingly on a cold night in Feb in was packed. They had many other ales £2-£2.50.

Any sensible suggestions as to how they can do this?