spionkop
08-04-2014, 10:40 AM
I have been doing a bit of research on the reaction to the phrase in China. Whilst it is now used as the trademark slogan of the Hong Kong chain, "Goods of Desire" the founder of the firm, Douglas Young, admitted in an interview in the Hong Kong Standard that when introduced in 2003, the company hit a major speedbump, a "disaster" as Young described it, when its sub-brand mall "Delay No More" failed to click with the public and caused the company a huge loss.
"The loss cost us very dearly ... these are the lessons we've learned," the designer said.
"Delay No More," a homonym of an extremely offensive Cantonese profanity espouses Young's "anti- conservative stance."
Whilst the fashionistas are happy to sport the slogan on their t-shirts it would appear it still causes deep offence amongst the older and more conservative Chinese populace. Whilst Pannu's reaction was way over the top it is to the latter group that BIHL are trying to appeal to raise funds. In retrospect therefore I
"The loss cost us very dearly ... these are the lessons we've learned," the designer said.
"Delay No More," a homonym of an extremely offensive Cantonese profanity espouses Young's "anti- conservative stance."
Whilst the fashionistas are happy to sport the slogan on their t-shirts it would appear it still causes deep offence amongst the older and more conservative Chinese populace. Whilst Pannu's reaction was way over the top it is to the latter group that BIHL are trying to appeal to raise funds. In retrospect therefore I