From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds

[Footymad]

• Tim Payne identified as least-known player by Argentinian influencer
  
• Campaign launched to make defender a ?hero? before tournament

New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a ?hero? of the upcoming World Cup.
El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following.
Continue reading...

More...