You win promotion and ..........?
Last season AFC Ashington won promotion to the Northern Premier League East Division.
They had been doing well all season and had attracted decent crowds, in fact, only two clubs in the NPL East, to which we are promoted. had better average attendances.
My friend, who has a lot of experience in running non-league teams, including Blyth Spartans and Bedlington Terriers had advised that, because of necessary ground improvements and increased travelling costs, it would be in the interest of the club to attract sponsors. He actually suggested a few things and paved the way for the club to just make approaches because money was available. Basically, he was ignored and we wondered how things would progress.
A few weeks ago, this appeared on the Club's website:- https://www.ashingtonafc.com/2023/06...ld-the-budget/
All I can say is that, with the increased amount of travel to away games (more than three times as much as last season) and the current financial situation in the country, this request smacks of desperation.
Sadly, it is a reflectoin of the struggles which non-league clubs encounter season on season whilst the top echelons of the game are swimming in money.