Moving the Goalposts | Meet Club YLA ? the Club Brugge women?s team doing things diff

Belgian club has its own name, unique brand and the freedom to develop a philosophy away from just winning
Club YLA are fourth in the top division of the Belgian Women?s Super League, which is exactly where they finished in 2023-24. Catching current leaders Leuven and multiple time champions Anderlecht is a long-term goal but this is a club doing things a bit differently.
The club is the women?s team of Club Brugge, led by CEO Guillian Preud?homme, with its own unique brand created in cooperation with the Dutch company Studio Dumbar in order to attract new supporters, boasting its own merchandise range with different colours to the men.
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