US and UK World Cup bid success boosts hosts but does little for global game | Tom Ga

Tournaments in 2031 and 2035 are likely to be great events but will be hosted by those who need them the least
There is an abundance of reasons why staging the 2031 and 2035 Women?s World Cups in the United States and UK respectively offers cause for delight. The countries have well-established and emotionally invested fanbases, a genuine buy-in to the women?s game and huge, modern stadiums to choose from. These two summer parties will surely eclipse anything women?s sport has seen and the countries, having invested in the women?s game more than any others in modern times, have frankly earned this.
Yet the news that the US and UK are bidding unopposed to host these tournaments is also sad for the women?s game from a global perspective. The US?s NWSL and England?s Women?s Super League are the two most-watched women?s leagues in the world with the largest average attendances and the most professionalised facilities for players and therefore, while many will agree that means they deserve the Women?s World Cup the most, they are also the countries who need the tournament the least.
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