?It?s a new world?: the analysts using AI to psychologically profile elite players

Statistics can help assess a potential recruit?s emotional control and leadership, while highlighting red flags
?The players didn?t show enough fight.? Listen to any pundit?s post-match reaction and you will hear variations of that soundbite. But can you analyse an athlete?s state of mind, based on their on-pitch body language?
In an era when football is increasingly leaning on data to demonstrate physical attributes, statistics offering an accurate indication of a player?s psychological qualities, such as emotional control and leadership, are harder to come by. But Premier League clubs including Brighton are using a technique intended to help in that regard with selection and recruitment.
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