Sky Sports News? golden age at an end as rival platforms turn up the volume

Changes to the channel come as phone alerts and YouTube have replaced highlight packages and yellow ties
A constant in pubs, gyms and hotel breakfast rooms, almost always with the sound down. Perhaps not since cinema?s silent age have faces been so familiar without the general public knowing their voices. The vibe is more casual than in previous times, shirt sleeves rather than business suits, but the formula remains the same: a carousel of news, clips, quotes, quips, centred around highlights, all framed within a constant flow of results, fixtures and league tables.
Sky Sports News hits 27 years of broadcasting in August, having been launched for the 1998-99 football season by BSkyB. As the domestic football season concluded, news came of changes within the Osterley-based newsroom. Seven members of the broadcast talent team would be leaving, including the long-serving Rob Wotton and the senior football reporter Melissa Reddy, within a process of voluntary redundancies.
Continue reading...

More...