While I didn't really want him to mention 'soccer' and knew he would, it's not all bad. There is no better time to consider the US Market than in the run up to and post-World Cup, which is a big international sporting event, and will therefore get lets of coverage in the USA. It's out fault they call it soccer, as in old parlance, it was Rugby Football and Soccer, so we only have ourselves to blame for teaching them old English.
What sort of gates do teams like LA Galaxy get? They certainly have the facilities to host big games in the US, and it's not even like Saints would have to be breaking new ground to start building a fan base there.
If you look at what ManUre did in Thailand, Singapore and Malaysia (to but a few) in terms of building a loyal fan base, it makes financial sense. The Premier League is a league of 5 or 6 teams that compete, and the rest that struggle to survive, or come and go - bed blockers, if you like Matt.
Brazilian league games suffer from poor attendan