Why though Zip. Those that still go buy into Ashley's running of the club and that goes for shìte managers like Bruce and same quality of player. Its not loyalty to the club. Not after 13 years of this bollox.
The crowd now are obsessed with staying up as much as Ashley is, the lack of running the club properly and investing and using the money the club makes gets lost with them as long as we don't finish in the bottom 3.