Pic is in Alloa, he's talking about opening 30 shops. This is his first.
Personally, I'll keep using the Co-op along the road for everyday supplies. I'll tell everyone I know that shop is owned by a snake oil salesman...
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Using daddys name. Eddie would love the attempt to start, grow a business, but would be turning over what he did to the club.
If he used his own name its a guarantee fail short term, but selling buckfast anywhere near the west is a winner.