Gem is a positive word so why would any midget be offended by it?
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Exactly, every supermarket has a caterplillar style cake. Aldi have been taking pee out of M&S adverts, so they suddenly take offence at a catterpillar cake (albiet it did look the most like colin).
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when working the firm I worked for supplied " Gem Dressing " for golf courses, for the greens,
which I mixed using top soil / washed building sand -= Gem Turf dressing, & soil / grit sand =
Gem Swardsman dressing, heat treated [diesel firing] then on a 2mm meshe screening.
M&S are suing Aldi for allegedly copying their clementine gin liqueur with the light-up bottle too.
Wonder what shortbread will be named this time next year.