"Judging by their daily tirades, Talksport callers push their tribal loyalties to ludicrous extents. Take the Aston Villa fan who rang the radio station the other day.

When some loose debris broke his windscreen on a busy dual carriageway, the caller was braced for a long and miserable wait for roadside assistance.

Freezing, shaken and tired, he sat for two hours in the rain with the kids in the back growing increasingly impatient.

And then, finally, through the downpour, emerged his salvation: the flashing yellow lights of a van from Auto Windscreens.

"Nope. They sponsored Birminham City until 2003," he told his appalled wife. "I'm not having them fix it."