I like the new kits this season, and want to buy the third kit. However, I've just read an announcement that "Swan Homes" are a platinum member and will feature on this shirt.
I know the club needs every penny it can get, but is there any chance of getting logo free shirts?
I wonder how much of a disparity there is between shirt sponsorship deals in L2. Obviously the likes of Man Utd, Liverpool etc. gain a huge advantage on the likes of Bournemouth and Fulham in the PL, but is it worth it in the competitive sense in L2? Could all clubs agree to go sponsor-less, probably sell more shirts as a result and certainly look a lot smarter.
Apart from personal pride if you have a local business, I’m not convinced about the sponsorship idea anyways.
Yes, I suppose you could argue subliminal advertising, but in real terms, it’s not “selling” any of their product.
I think it’s worth investigating as a club the amount of profit made on sponsorless shirts Vs amount paid by sponsor for front of shirts.
The sponsorship was not the best financial arrangement I ever entered into, it was made with the heart not the head. I would be surprised if any local businesses made back their outlay.
You would need to sell many, many 1000s of shirts to match the money made from sponsors.