A football club Chairman and his manager are discussing future targets.

Scenario 1-they decide to conduct their affairs in secrecy,saying nothing to anyone,but are unfortunately unsuccessful.The result is meltdown on social media with fans saying that they deserve to know everything because they pay their money for seats etc..

Scenario 2-they decide to let the fans and therefore the world at large know which positins they are looking to strengthen but are ultimately unfortunately unsuccessful .The result is meltdown on social media for not obtaining players and for alerting other clubs.

I do not honestly know which is the right way to go.
All I do know is I get in less trouble if I keep my mouth shut than if I open it!.(not as much fun though).