Disingenuous? Why?
How does that tally with what you wrote thr other day, namely that "its about not making a person’s shade of skin their primary characteristic"?
The theories that inspire BLM and some other modern anti racism movements are about doing the exact opposite; they make a persons race their primary characteristic and then they insist that characteristic govern interactions with other people.
I think that moderate campaigns do as much as they can reasonably be expected to do, and have done a good job considering where we were 30 or so years ago. I think wearing t shirts is fairly pointless. I think the anti racism adverts before European games are well made and useful.
If you're asking me how to get to a situation where nobody sends footballers racist Tweets and nobody ever says anything racist at a football match, I would say that unfortunately it will probably never happen.
Saying or doing racist things is already socially undesirable (at least for the time being, until the definition of racism becomes too warped by over-use to have any meaning) and illegal, which I suppose is testament to the work done by the moderate campaigns. I don't see what other useful avenues are open to them, apart from waiting for the old adage that 'change happens one funeral at a time' to take effect.