Quote Originally Posted by hopelesslyoptimistic View Post
I believe that a couple of reasons for the badge are.

1. The smiley face and some of the others may not have been protected from an IP perspective.

2. When Wilkinson was in charge he looked at a lot of areas of the club and one was the badge and he wanted something more akin to the badges you see in Serie A and the club went along with it.

It was really the latter aspect that resulted in the change.

Funny I’d heard that years and years ago about the Italian thing. Not my favourite, more like an emblem for a (Italian)car than a football club badge.
White Rose would be my choice. Cannot see change anytime soon though.