Quote Originally Posted by Monaco_Totty View Post
One factor that the thread overlooks is mobile phone design impact & another example of how modern tec is taking tradition out of the game.

As all club logos need to stand out on mobiles & have to work at really small 16x16 pixel size,
its not easy to incorporate those fine older club heraldic extra details from years gone by & with added colours the worse they can look.

This clamour for simple identifiable emblems has caused many club fans in France & Italy to voice outrage - the new "J" Juventus badge/emblem is a shocker, as to is my local Nantes offering of an "N".

Once clubs represented cities & towns emblems flown on town halls but now not so much.
The City of Leeds Owls dont really scream Leeds Utd nowadays on first glance - so all facts considered our club badge a'int a bad 'un & can be seen amongst all the sponsors garb around it via our various kit colours now on offer.
Not entirely disagreeing (for once!) but take the Scum badge, it has a reasonably "complex" design but is to be seen everywhere (unfortunately) and on everyting, including mobiles.

I could see a white rose between two owls with the club acronym (or full name) in a strapline ribbon underneath as a feasible(ish) design, and large enough to be adequately rendered on mobiles etc? And should there be a change, it would give said sponsors an opportunity to generate further revenue by issuing rebranded garb?