Quote Originally Posted by animallittle3 View Post
The reason Sky and BT rolled out the 12.30 PM Saturday lunchtime kick off was for no other reason than tv audiences in the far East could watch a live PL match at primetime on a Saturday Evening over there .

That clearly doesn't work in league one or two , I think it's safe to say there aren't millions of Barnsley or Rotherham fans in Singapore .

It's mind boggling stuff it really is , you have to question the owners of the lower league club's mindset in agreeing to this deal .
As a very rough round figure it is an extra £0.7 million pa for five years on the new Sky deal and I would guess a loss of a bit more (£1mill ?) on the present £3 mill pa ST and Match Ticket income. Take out opportunities for merchandising, catering/ drink sales, commercial packages etc and you are looking at a financial loss every year on the deal at our level.