I don't expect a lot from it but it is good he is doing it. I suspect he isn't looking forward to it and knows he has to say the right thing or his boss won't be happy.
I think the nature of football and the emotion that it triggers in its fans, it is just common sense to communicate with them. Isolating yourself and putting up a wall with your customers isn't smart especially if you want an exit strategy. I know people will point to Mike Ashley at Newcastle but it is a lot easier to sell a huge premier league club like Newcastle than a small L1 club in a small northern town with a poor public image.