Derby County The Global Brand

[Rattea]

I'll go with you on that Cornwall. I thought the Delaware contract was five but come to think of it I haven't heard a change so you are probably right. But the shop is shocking. I can't get away with much at work has to be down the line but I have some silver old style ram cuff links. Quit conservative and I love the things and the odd hawk eye knows what they are. There's nothing like that in there any more it's shocking as you say. Just generic things with a badge stuck on. How would you improve it?

On the food situation what happened to pride park plaza? Would that improve the situation? I've been to a lot of stuff in the US football, tennis, hockey, soccer, baseball you it and the food is so much better. Even hotdogs. But they let commercial sellers in and charge for the right on top of their own. Would that not be a way forward maybe?

Gaspod I ask questions and look at things differently. A lot of what I do day to day is like that. Not take the obvious line but look at

[roger_ramjet]

You cannot really compare food at US sports to food at UK football for many reasons:

1. American sports such as baseball or football last a minimum of 3 hours, and even basketball and ice hockey last well over 2. A football match here is 2 hours including half time. therefore there is more time to sell food.
2. American sports are littered with breaks - end of quarters, between innings, time outs etc when food can be sold. Football has a 15 minute break with spectators needing to queue for the toilets most of that time.
3. American sports vendors come into the stadia to deliver product straight to where the viewer is sat
4. The culture at American sports is to "make a day of it" with tailgate bbqs in the parking lot and so on. The UK culture is to get tanked up in the pub beforehand, get into the ground at the last minute, take a *bleep* at half time and perhaps try to grab a bite to eat if time allows. Post match noone stays around the ground.
5. At US sports grounds there