Quote Originally Posted by roger_ramjet View Post
That would depend on the contract wordings, the wordings of the break clauses, if any, and negotiation I expect. You would think that if they broke it then they would pay for the privilege, and vica versa - but if it was mutually agreed break clause in advance then there probably wouldn't be a cost either way: same as in a property lease.

Either way I imagine we have been shafted - I believe the cost of the naming rights were on a sliding scale (ie cheaper in the early years) because Ipro Drinks was in effect a start up, so we may not have ever received pro rata of the supposed £7m under the agreement. On the other hand they have had heavy positive exposure via regular TV coverage during those years when we were one of Sky's favourites. But with us missing out on premier league, they may have not got the bargain they expected! Who knows.

The Club press release seems to infer that DCFC chose to break early, but it would say that, wouldnt it

the key, as has been noted earlier, is to get rid of Just Eat and get a decent sponsor aligned with naming rights as one consistent package - not mismatching so called health drinks with so called junk food
Roger why is a take away automatically in your eyes "junk food", Just eat provides an online service to order a range of foods, one can have healthy diet eating indian food it all depends what one chooses and how often one indulges and in any case its not take aways that are the cause of the obesity problem its ****ing sugar!

This obsession with Just eat as if its selling heroin is ludicrous, if it were a payday loan company or gambling I could see your point of view, though as we seem to be big on personal choice and responsibility one could justify that any legitimate business is fine, as surely its up to the individual to take responsibility for their actions?

I had you down as a thoughtful guy not a fascist who wants anything he disagrees with banned!